Audience Extension
Connect with the audience of Sports Destination Management beyond the traditional media. Reach our active audience of sports event organizers using our proprietary audience extension program which enables us to extend your brand using both cross-channel and cross-platform media!
As publishers of Sports Destination Management, Due North Media understands the challenges facing Convention & Visitors Bureaus. As the industry leader, our approach allows CVBs and tourism boards to present their message in front of that audience via print, online, email, and digitally across all platforms through our proprietary use of audience extension.
Industry-Specific Custom Audience
We display your ads to the site visitors of sportsdestinations.com as they browse the web and on social media sites (think Google, Facebook, YouTube). When people leave our website, Audience Extension allows you to reconnect with them by showing relevant ads as they browse the web.
Audience Extension takes the best asset of
Sports Destination Management
– our audience of event organizers, tournament directors, and NGB’s – and marries it with your message. This powerful tool is the best way to stay engaged with the
Sports Destination Management
Audience!
Location-Based Targeting
Whether it is finding the elusive sport event planners or tournament directors, your targets are continually changing. Location-based targeting tactics enable us to reach your target audience based on where they are. By leveraging these tactics, we increase brand visibility, compete with larger brands, and capture the attention of the target audience at the right place and at the right time.
Read below to learn more about Geo-Fencing, Geo-Framing, and Geo-Targeting.
Geo-Fencing
Geo-Fencing is a virtual fence around a specific location serving ads to mobile device users inside that geo-fenced area. As an added layer of accuracy, Sports Destination Management validates the exactness of each ad’s placement by requesting the device location data before an impression is served. We build Geofences from location names, types, postcodes, designated market areas and businesses. (Think conferences, sports-specific shows and sports events!)
Geo-Framing
What happens after your target audience leaves your Geo-Fenced area? Geo-Framing allows us to extend reach after an event to mobile users by using Geo-Fences built within the last 12 months. Geo-Framing utilizes previously captured mobile ID’s that entered the Geo-Fenced area then retargets their device. No matter where they are, we deliver relevant content when it matters most.
(Think conferences, sports-specific shows and sports events – either current or occurred within the last 12 months!)
Geo-Targeting
Wouldn't you like to be in front of your target audience no matter where they are?
Similar to Geo-Fencing, Geo-Targeting is a virtual fence around a specific location for an extended amount of time. This cross-device marketing campaign serves ads within the designated area not only to mobile users but desktop and laptop users as well.
(Think about targeting specific sports industry organizations like NGBs and right’s holders!)
Re-Targeting
There are several ways to reach users through re-targeting depending on the data you’re leveraging. For example, if a user conducts a search engine query related to certified sites in your area, and they meet your desired demographic and behavioral profile, we can re-target them with a display ad. Likewise, if a user visits your website we will create an ad and reach them on other digital platforms across the web including social media sites. By targeting the visitors you already know, and who have already shown an interest in your area, you can create a more personalized and meaningful digital experience that converts visitors to prospects, and ultimately sports events!
Video Marketing
Work with us to create dynamic and engaging video content. Whether information-based or action inducing, our experts create videos that inspire the consumer! In addition, we can take your videos and serve them through popular social media networks to interact with the elusive sports event organizer! (Think pre-roll, bumper ads, in-stream & stories!)
Social Media Marketing
When working in social media, the quality of content is key. We rely on our in-house graphic designers, web designers, and writers to ensure that the highest quality content is created for our clients. Our management services allow you to have a consistent, engaging, and actionable social media presence.
Knowing the world of sports event organizers, tournament directors and NGBs sets us apart!
Website Design
Everything online begins with your website. Our website designers create responsive websites that engage the sports event organizer by delivering content relevant to their needs. All are built with the best practice of SEO and are functional on all devices. We know sports event organizers! Work with us to ensure your brand is well positioned and your website elicits emotion and action!
Email Marketing
If you want to build strong relationships, it is important to have an effective tool to communicate with the people who matter most to your organization. With 20 years of email marketing knowledge, and an award-winning e-newsletter (SDM Blitz), we know more than a thing or two about effective email marketing! Engage us to assist with all or your e-mail marketing needs – whether that’s creating impactful e-blasts, or engaging e-newsletters, we have the skills and marketplace knowledge to elevate your organization’s profile in the industry!
