Attracting Skilled Workers
with Due North Workforce
THE HIRING CHALLENGE
The competition for top talent has never been more intense, and it's not just local companies fighting over your employees' attention anymore. As the skilled labor gap deepens across all industries, you need an edge that can set you apart from other organizations vying to court this valuable resource - which is why knowing what sets them apart becomes so important!
We provide a range of recruitment services to help fill your organization's needs, from brand development, to strategic deployment, to attracting and converting skilled labor.
EXPERIENCE
Employers have been struggling to find the best people for years. Recruitment marketers know that they need a more targeted and effective approach than just relying on job listings, but most still use traditional methods like ads or headhunting firms which can be costly in terms of both time and money when it comes down hiring someone new. Enter Due North: we take a data-driven perspective by disrupting and engaging new talent.
PLANNING & STRATEGY
At every step in the campaign Due North evaluates the marketing effectiveness: From testing which ads perform the best, to which platforms garner the most results, Due North is constantly adjusting your marketing to ensure the marketing strategy is effective.
GUIDED EXECUTION
The data is the most important measure of our campaigns. We look at qualified candidates acquired, impressions and clicks to evaluate their success in reaching potential employees. Due North also employs the use of call tracking to properly evaluate the campaign’s effectiveness.
DESIGN & DRIVE
We help businesses communicate their unique value to potential employees and recruits, resulting in a marketing program that compels candidates to take action while at the same time eliciting a positive response from your brand. Your brand must be perceived as a company that people want to work with and for.
MEET TALENT WHERE THEY ARE
Due North understands that employees are not just workers, but individuals with their own thoughts and desires. We work closely with you in order create a personalized marketing program that not only attracts qualified candidates but disrupts them where they work or play to compel them into taking action.
